Our Designers

At Diamond R Jewelry, we are proud to sell pieces from many of the top designers in jewelry today. Below are short descriptions of the designers and their specialties.


The A.JAFFE story begins in 1892 in early New York and continues today with your purchase of one of the most precious and special engagement rings in the world. One of the only 19th century jewelers still active in New York City, A.JAFFE has thrived from an unwavering commitment to uphold old world standards of craftsmanship and to adhere to the arduous demands of meticulous diamond selection. Each A.JAFFE ring is perfectly crafted, seamlessly combining modern glamour with timeless elegance. Every A.JAFFE diamond is a rare gem. Our diamonds were exclusively sourced from the finest diamond mines in the world. Each A.JAFFE diamond can be matched perfectly to an elegant setting that enhances the beauty of the diamond and compliments your diamond with companion stones that can be set along the side. A.JAFFE is distinguished by its heritage of continuous contribution to the evolution of the American engagement ring, including the creation of some of the first luxury solitaire and multi-stone engagement rings sold in the United States. It remains today, an exclusive bridal brand, distributed only by America’s finest jewelers who personify the highest standards of taste, integrity and business practice. The most important decision of your life deserves celebration with the embodiment of beauty, distinction, sophistication, and unmatched craftsmanship, a promise, like your love, to be kept forever.

Bulova Watches

For over 135 years, Bulova has stood proudly in the vanguard of American innovation. A pioneering force in the industry since opening a small store in Lower Manhattan in 1875, Joseph Bulova transformed how watches were worn and how time was perceived. An independent thinker alert to the era’s risk-taking ethos, Bulova presented one innovation after another, establishing a dedication to creativity and change that endures to the present day.

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Ernest Borel

Since 1856, Ernest Borel has produced traditionally styled automatic and quartz-movement wrist watches for men and women. The majority of their product line are fashion and dress watches, with a quartz chronograph line. The manufacturer's life-time warranty on movements sets Ernest Borel apart from most competitors.

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Parade Design

Believing that each design should be made with the same thoughtfulness, precision, energy, and devotion that you apply to the most important aspects of your life, Parade's designers craft every piece with purely essential elements resulting in one seemingly effortless but intelligent design. Their admiration for one of nature's simple beauties, the leaf, epitomizes Parade's philosophy. Simple. Natural. Beautiful.

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Brands We Carry

  • Ernest Borel
  • Gabriel & Co.
  • Parade
  • Bering
  • Lashbrook
  • Bullova